Thursday, March 7, 2013

Click Syndicate



Most writing is done on line now a days. There are many writing websites and many writers that contribute to them. It's actually a dizzying array of endless subject matter and genre'. The writers that are published on these sites complain that they don't make any money, their sites are never 'clicked' on and they are constantly trying new sites and methods. These writers just seem to throw their stuff out there and dream of being published in mainstream media with little or no effort on their part. There is definitely a lot of complaining and comparing going on...In response to this problem, I have come up with a solution that can benefit all of us 'writers'.

The solution begins with answering the question of what really are these alleged 'writing' sites? What is their motivation and how do they pay their bills? Do they exist to promote and help writers? Are they philanthropic institutions to benefit mankind and the literary world? Hell no, far from it.The writing sites on line are first and foremost advertising mediums. They exist primarily for the sole purpose of using your articles and stories as an advertising medium. They highlight key words and hyperlink to other advertisements. they scroll, link and pop up every conceivable advertisement known in the free world. I would wager that a lot of them are owned by major advertising companies. This is all fine and well as long as you know this up front.

Knowing it is one thing, doing something about it is another. Since each 'click' generates a small amount if revenue, (and you can't click and get paid on your own ads - even with a different computer from the same house)- the solution is to assemble a Click Syndicate. The click syndicate would consist of at least 20 or more participating writers with access to at least 2 computers with different IP addresses. Each writer would then participate in five writing sites, submitting articles at least once per week to each site. So the math works out as 20 writers, each submitting an article per week to five different writing sites. Each writer also has access to two different IP addresses / computers. That's 100 submissions per week. Now the literary jujitsu begins!

I take myself out of the equation and I get nineteen writers to click twenty times per week on the ads of my submission from 2 different IP addresses. 19(writers) X 20(submissions) X 2(IP addresees)X 5 different sites = 3800 ad clicks per week! Let's say we settle in at an average of 3000 ad clicks per week on my ads , from 19 different writers with two IP adresses each, from 5 different sites... - and that's just a small start...I do the same for them, clicking on the ads from their writing sites in the same manner. We ALL get 3000 clicks per week on the ads from each site. CPC rates or 'cost per click' rates range anywhere from .24 to $1.33, from what I have seen in my limited experience. Assuming a starting average of $.75 per click, (which is low) - we can see how our 3,000 clicks can result in a base salary of $2,250 per week. Multiplying this amount by 10X, (when the Click syndicate 'clicks' into high gear), we see the income potential skyrocketing to $2,250 per week....or $112,500 per year.

The above scenario does not take into consideration the increasing value of the 'clicks' as the 1,000 click per week benchmark is increased. Advertisers will pay more for these clicks as they see traffic steadily increase. The possibilities are endless. The Click Syndicate can be a self generating revenue base that increases the more its used. IP addresses would have to be scrubbed and replaced at random intervals to not attract unwanted attention. Non Disclosure Agreements would have to be signed and countersigned amongst participating writers. A business plan could be structured  that would include computer cost re-imbursement, a legal fund for perceived violations of law and other expenses. The writers would have to produce at least one piece of content per week which should not be too difficult for them. Local libraries could even be used to further increase the anonymous clicks from different IP addresses. 

I do not see any violations of law or ethics in this scenario. The alleged 'writing' sites are nothing but advertising mediums that cajole and lie to writers about their actual writing skills and their ability to make money. The advertisers in these mediums just want page views and clicks, so we give them what they want- and get paid for it at the same time! The writers apply literary jujitsu against the impostor writing sites and regain an equal footing in the merchant class to further their writing. All good.





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